Carolina Senior Marketing

When Carolina Senior Marketing decided to rebrand, I knew it was the perfect opportunity to elevate their digital presence. With a focus on standing out from the competition and the stale, boring image often associated with insurance, they wanted a website that would showcase their identity as young, modern, creative, and innovative—key traits to attract new insurance agents. I was excited to take on the challenge of bringing that vision to life.

Creative

CSM prides itself not only on it’s creative ways of thinking, but its creative team. Being a part of that creative team, I worked hard with my colleagues to create a brand that screamed “Creative.” I took the new brand and used it to build a unique website that you won’t see for their competitors.

Innovative

The team at Carolina Senior Marketing is constantly looking for new ways to make their partners’ lives easier. They stay on top of all of the latest tools and even train the partners on how to use them. The website design needed to make that obvious to the viewer.

Exceptional

Bringing the creativity and innovation together brings the excellence to life. It was important to blend the two in a way that would make prospective insurance agents want to partner with them.

Website & UX Design

I built this innovative website using WordPress and plugins like Elementor and WP Page Builder. I thought hard about what was most important for prospective agents to see.

Logo Design & Branding

I was not the sole designer of their new logo in 2021, but I was a part of the entire rebranding process. The old logo was dated, and they needed a design that matched their tagline: Creative Marketing, Innovative Opportunities, Exceptional Service. I worked with the rest of the marketing team to identify what the brand for CSM should be. Adjectives like young, fun, and unique came to mind. You won’t find a brand like this anywhere else in the insurance world.