illume boutique
Illume Boutique is a chic, vibrant fashion shop that started as a dream and has flourished into a beloved boutique with a mission to give back to the community over the past eight years. Working hand-in-hand with its owner, I helped transform her vision into a cohesive and striking brand identity that truly resonates with her customers.
Logo
Print Design
Shopify
The Need
At its inception, Illume Boutique required a meaningful brand identity that not only stood out in the competitive fashion market but also communicated its faith-based mission and commitment to giving back. Establishing a strong, heartfelt brand was crucial for building lasting connections with its audience.
The Approach
To create a brand as distinctive as Illume’s mission, I worked hand-in-hand with the owner, incorporating custom watercolor floral elements she had commissioned. These elements served as the foundation for a warm, inviting aesthetic that reflects the boutique’s values. Together, we crafted a brand identity that radiates elegance and purpose, resonating with customers who share Illume’s commitment to style and service.
The Skills
Logo Design & Branding
Developed a cohesive brand identity, including a timeless logo, color palettes, typography, and visual guidelines, that communicates Illume’s elegance and mission.
Shopify Website Assistance
Supported the boutique’s online presence with guidance and optimization for a seamless e-commerce experience.
Graphic Design
Designed elegant shopping bags and hang tags that reflect Illume’s brand values while enhancing the customer experience with thoughtful, luxurious details.