Illume Boutique
The owner of Illume Boutique came to me with a fresh idea for an online boutique that she wanted to open. We sat down to talk about her vision for the boutique and her overall style. She has a bright, floral style and wanted to show that in her branding. The whole story behind “Illume Boutique” is to shine your light on others. Each purchase gives back to charities, which you can choose from three options that rotate regularly at checkout. I helped her connect with a custom watercolor artist to create beautiful flowers unique to her, and created her bright color palette and overall branding based on those flowers and my meetings with the owner. I have also helped her with some photography for her social media.