Paintbase Nail Salon needed a cohesive and stylish brand identity that reflected their high-end, feminine aesthetic, as well as a modern website with seamless e-commerce functionality to sell their products.

To meet Paintbase’s needs, I created a logo that exudes luxury and femininity, combining soft, elegant elements with a touch of glam. I loved this project because designing for luxury fashion and beauty brands is what I specialize in. I developed a custom WordPress website with a user-friendly layout, ensuring that the design felt high-end but approachable. For their online store, I integrated Shopify, providing a smooth shopping experience that mirrored the salon’s luxury brand.

Website & UX Design

I adopted a minimalist design approach to ensure the website was easy to read and highly user-friendly. The layout focused on creating a smooth and intuitive user journey, helping clients navigate through services and products without distractions. For the e-commerce aspect, I chose Shopify Buy Button as my preferred tool for a seamless shopping experience but kept the entire site on WordPress to maintain full control over the design and user experience. This balance ensured that the salon’s luxury branding translated into a smooth online shopping experience.

Logo Design & Branding

The logo and branding were created from scratch, with the client requesting a blush pink and gold palette to reflect their high-end, feminine image. I worked closely with them to select the perfect shade of pink that balanced elegance and glamour without feeling too youthful. For the logo, I drew inspiration from the “paint” in the salon’s name, incorporating a subtle paint brushstroke in the background for a touch of artistic flair. The typography was kept simple and dainty to complement the minimalist yet luxurious aesthetic of the brand.

Graphic Design

I extended the branding across various graphic design projects, focusing primarily on print materials like coupons and some packaging designs. Additionally, I created a few social media graphics to promote the salon’s services and offers online. To maintain brand consistency, I established a clear color palette and typeface that were used across all assets. Every piece adhered to the salon’s minimalist, glam aesthetic, ensuring that the brand’s luxurious feel was maintained in both digital and physical forms.