Palmetto Senior Solutions
This website is often chosen as a favorite when showing website examples to other insurance agents.
Website & UX
The Need
Most Medicare agents don’t need much for their websites as their user is mainly seniors who want it to be straight and to the point, and most likely want to talk on the phone rather than read a website. This agent wanted a website that clearly communicated what he offered while also making it easy to contact him.
The Approach
When building websites for Medicare agents, I put myself in the shoes of a senior citizen of today’s world. What do I want to see? How do I want to see it? What would make me contact this person to sell me insurance? Insurance agents are some of the least trusted sales people in the nation, so first and foremost the website has to show trustworthiness. One of the ways I do this is by selecting photos that represent diversity, especially if they serve in a diverse area. I also have to take SEO into consideration when building and designing these sites, making sure the content includes important keywords.
The Skills
Website & UX Design
I built this website using WordPress and Elementor Pro. It is simple but effective.